EISA launches a new PR Platform for EISA Members
We regularly hear from members that the opportunity to engage with the media would be extremely valuable in promoting the businesses in which investments have been made, but, at the same time, that material PR agency budgets are simply not available.
To address this, in January EISA is launching a dedicated online PR platform as part of the EISA Membership. This will enable members to distribute press releases to relevant media, as well as respond to requests from journalists for business case studies and spokespeople. Additionally it includes a weekly calendar of upcoming key news events and award programmes which may be relevant to invested businesses and be hooks for media comments. A further feature is the ability easily to create Media Rooms on invested businesses’ websites to enhance their external profiles and improve their SEO.
The underlying platform is managed by JournoLink for the EISA, and links to over 10,000 journalists, but also has the ability to target specific sector and geographic media lists.
The platform will be free to use for members as part of the EISA Membership, and just requires simple enrolment which JournoLink manage. We have negotiated attractive terms too for any members who might want to make the platform available to their invested businesses too.
To sign up – click here – https://eisa.journolink.com/register/container?container=8&signature=758f307e41ae1f5235fed833ca26bbe8