Circularr Ltd is a blockchain development company focused on the incubation and development of crypto assets backed by recycled sustainable commodities. The first asset will be backed by plastic recycling and the value of rPET plastic called Circular Plastic Coin or “$CIRP”. The $CIRP asset revolves around the development and launch of a decentralised recycling ecosystem to streamline interactions between consumers, organisations, recyclers, and brands by adding full transparency to the recycling process. This will help to decrease pollution levels, eliminate green washing and drive consumer behavioural change by commoditising plastic waste. Our ambition is to help individuals and organisations treat plastic waste as a commodity instead.